We are pleased to announce the release of our very own, proprietary, swivel snap. They are marine grade snaps, made out of stainless steel, feature a durable black coating, and are custom designed […]

For those wanting to customize their collars, embroidery is a great option. All Rigid and 1.75″ Soft collars have a large, 5 to 11 inch (depending on the size), loop Velcro panel that […]

Memoirs and autobiographies are interesting reads because of the insight they give into the fundamental beginnings of people and companies we know and love. Today I would like to pull back the curtain […]

A collar clip-in point refers to the hardware used on a collar to attach a lead. The unique construction of our Rigid Collars allow us the ability to offer two options: 1″ Steel […]

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We believe that every decision counts and every step taken should have an unmistakable intent behind it. For us that means slow growth and old world style business practices. We prefer word of […]

Here at Modern Icon we believe in and ascribe to many of the same principles that the Greatest Generation did back in the 40’s and 50’s. They believed that if something was worth […]

Besides the bond between the handler and their partner the lead is the most important connection between the two. It can be used to give corrections, guides you on a track, allows you […]

A company’s story is everything. From a company’s story (Or History) you can predict its future, you can better understand why they make the decisions they do, and you can look at their […]

To date 95% of our sales have been to Police Departments and Government Agencies. The people who work for these Departments and Agencies put their lives on the line everyday. They are the […]

For many this will be your first introduction to our company, Modern Icon LLC, so we thought it best to share a little bit of our story. Modern Icon LLC was started about […]