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Don`t forget to accessorize! Use our early Black Friday code (BLACKFRIDAY15) to get 15% off all patches, apparel, ID gear … and everything else.*

The details matter. From custom identifiers to mission-ready apparel, every piece is built to perform.

Subscribers always get early access. Comment 🐾 or "HOLIDAYS" to sign up and be first to know about our best deals!

*Not 15% off? Gift certificates. But that`s it!

#BlackFriday2025 #ModernIconK9 #TacticalDogGear #BuiltForTheMission

Raise a paw if you are hoping Santa brings you a new collar🐾🎁

📸: @idoubledogdareya

#ModernIconK9 #ModernIconSquad #GiftIdeas

This week, everything* is 15% off with code: BLACKFRIDAY15. Our gear is built for strength. Proven in the field. Trusted by those who lead the way.

Subscribers always get early access. Comment 🐾 or "HOLIDAYS" to sign up and be first to know about our best deals!

*Not 15% off? Gift certificates. But that`s it!

#BlackFriday2025 #ModernIconK9 #TacticalDogGear #BuiltForTheMission

Today, we honor the men, women, and K9s who have served with courage and sacrifice. Your dedication inspires everything we build. 🇺🇸

From all of us at Modern Icon, thank you for your service.

#VeteransDay #ModernIconK9 #BuiltForThoseWhoServe

📸: @army_mwd_program & @ustranscom

Gear up for the biggest mission of the year. 🐾 Shop our top picks, the 1.5” Summit Collar, Custom Patch, ID Tag, Tracking Lead, and Rigid Modular Collar, all built to perform, in or out of the field.

💥 Subscribers get 20% off our best discount of the year. Comment 🐾 below to join the list and receive your intel.

#MissionBlackFriday #ModernIconK9 #RealDogsRealMissions #TacticalK9

Our Adventure Series is ready for every challenge! Take 15% your entire order with code BLACKFRIDAY15 now until 11:59pm EST on 11/21/25.

Our subscribers always have early access to our best deals. Comment 🐾 or "HOLIDAYS" to sign up!

#BlackFriday2025 #ModernIconK9 #BuiltForTheField #TacticalDogGear