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If you’re at the shot show make sure to say hey to @greglapin and Lily!

📸: @jackcarrusa

Whether your mission is chasing a ball or being on patrol, our gear can handle it all. Strong enough for the job, comfortable enough for every tail-wagging adventure in between.

📸: @nilahandfriends

Don`t forget to accessorize! Use our early Black Friday code (BLACKFRIDAY15) to get 15% off all patches, apparel, ID gear … and everything else.*

The details matter. From custom identifiers to mission-ready apparel, every piece is built to perform.

Subscribers always get early access. Comment 🐾 or "HOLIDAYS" to sign up and be first to know about our best deals!

*Not 15% off? Gift certificates. But that`s it!

#BlackFriday2025 #ModernIconK9 #TacticalDogGear #BuiltForTheMission

Huge congratulations to Officer Eric Megela and K9 Bane on earning Fan Favorite at the K9s United Law Enforcement K9 Competition this past November! Competing against nearly a dozen agencies and winning the support of 1,700+ attendees is no small feat.

We’re proud to support teams like yours and the critical work K9 units do every day. Well earned, Officer Megela and K9 Bane 👏🐾

📸: @k9sunited & @jaxsheriff

Raise a paw if you are hoping Santa brings you a new collar🐾🎁

📸: @idoubledogdareya

#ModernIconK9 #ModernIconSquad #GiftIdeas

This week, everything* is 15% off with code: BLACKFRIDAY15. Our gear is built for strength. Proven in the field. Trusted by those who lead the way.

Subscribers always get early access. Comment 🐾 or "HOLIDAYS" to sign up and be first to know about our best deals!

*Not 15% off? Gift certificates. But that`s it!

#BlackFriday2025 #ModernIconK9 #TacticalDogGear #BuiltForTheMission

Atenea means business when she is in her Modern Icon gear…

📸: @atenea_thelilbitch